Hi, I’m Katherine Dayton — a creative director, and brand strategist with over 20 years of experience shaping how brands show up in the world. I specialize in bringing clarity, emotion, and cohesion to every touchpoint — from high-performing catalogs and brand systems to digital campaigns, packaging, and lifestyle photography.

Raised with a deep respect for craftsmanship and community, I now live on a farm where I care for horses, gather inspiration, and stay connected to the rural lifestyle I often design for. Whether I’m directing a national rebrand or designing a product detail page, I stay close to the work — concepting, designing, refining — to make sure every asset serves a purpose and tells a story.