Where heritage meets conversion.
With decades of catalog and print experience, I blend proven structure with thoughtful storytelling — transforming catalog pages and print into brand experiences that perform.

Telling stories through light, lens, and landscape.
From lifestyle shoots to product-driven visuals, I direct with purpose — ensuring every frame reflects the heart of the brand and resonates with its audience.

Design that elevates the written word.
Whether it’s a long-form article or a short-form feature, I shape layouts that honor content and guide the reader through compelling visual flow.

Design that moves with intention.

From emails to eCommerce, I create digital experiences that are clean, purposeful, and built to connect. Every screen is an opportunity to tell a story — and I design with both beauty and usability in mind.

Bringing brand stories to life, frame by frame.

Video is one of the most powerful ways to tell a brand’s story — not just what a company offers, but what it believes in. Whether it’s a product video, a social clip, or a full brand anthem, I approach each piece with intention: what does the audience need to feel, understand, and remember?

At Swanson, I led the development of our heritage video — a visual narrative rooted in the heartland, crafted to show not just who we are, but where we come from. I’ve also directed product launches and campaign content that bring clarity and warmth to complex wellness products, working from storyboard to final cut.

My role includes guiding scripts, shot lists, photography direction, and set styling — always with the goal of delivering creative that feels grounded, trustworthy, and true to the brand.

Good video doesn't just show. It invites, connects, and stays with you.

From whiteboard sketch to shelf-ready story.

Developing a product isn’t just about what it looks like — it’s about what it stands for, how it’s experienced, and where it fits into the customer’s life. Whether I’m designing packaging, leading creative for a new launch, or helping shape the story behind the product, I bring a blend of visual strategy, brand alignment, and market awareness to every step.

My process starts by listening — to marketing, to the customer, to what the data’s telling us. From there, I collaborate with cross-functional partners to bring the product to life through copy, design, photography, and storytelling that’s not only compelling, but commercially sound.

I’ve led creative development for wellness supplements, skincare launches, food & beverage, and lifestyle brands — working on everything from naming and packaging to launch campaigns and PDP content. The throughline? Every touchpoint matters. From label to lifestyle shoot, it should feel connected, intentional, and true to the brand.

At the end of the day, it’s not just about developing a product. It’s about earning trust — and turning a purchase into a relationship.

A love of food, born in the South.

As a Southern creative, my love for cookbooks runs deep. My kitchen shelves are lined with church compilations from across North Carolina — worn pages, handwritten notes, and recipes that feel like home.

While at Our State magazine, I was given the opportunity to design a special-edition cookbook: Southern Sweets. The challenge? A quick turnaround and a shoestring budget — just enough for a photographer and a few props. The design I could handle. But who would bake every recipe, beautifully and on time?

I reached out to our local community college’s culinary program with an idea: we’d highlight their program in the book if their students would bring our recipes to life. They said yes — and the partnership was a perfect fit. The students baked each dish using our prop selections, and we photographed their work for the final pages. Not only did they get to see their creations in print — they became part of a shared story, rooted in craft, collaboration, and Southern pride.

Drawn by hand. Given from the heart.

Most of my illustration work begins the same way — with a quiet moment, a meaningful request, or the desire to give someone a memory they can hold onto.

I work primarily in pen and ink, graphite, and occasionally colored pencil — mediums that allow me to slow down, focus on the details, and honor the subject with intention. Each piece is created by hand, often as a commission or a gift, whether it’s a home that holds generations of stories, a favorite animal companion, or a place someone longs to return to.

These drawings are personal, quiet, and meant to last. They’re less about perfection, and more about presence — capturing what’s true, felt, and cherished.